In times of trouble, we tend to overlook the fact that some brands have stood the test of time. Through recessions, wars and other challenges, these brands have always been actively marketing themselves no matter the circumstances of their environment.

The truth is nomatter the environment, you do not stop marketing your brand. To build loyalty and create new customers you truly have to show that what you offer can truly stand the test of time and it all starts with how you present yourself and your services.