Do not ever under estimate how important it is to make a favourable first impression. Whether it is your brand or the person who represents it, yes you included, you have to make sure your brand gets a positive first judgment by your potential customer.
For more on getting a positive first thoughts read this article on not underestimating the importance of a first impression. Copy and paste the link on your browser, if it does not automatically take you to the site. Happy reading.. (http://www.entrepreneur.com/article/290835)